Wednesday, February 02, 2011

Traditional Tops Social for Congressional Advocacy | ClickZ

"...survey of more than 250 congressional staffers showed that e-mails with individualized messages are far better received than form e-mails, which are often automated through advocacy campaign websites. Nineteen percent of respondents said e-mails including more personalized messages had 'a lot of positive influence' on office holders who had yet to firmly decide on an issue, and 69 percent said they had some influence.
'What matters most is the content, not the vehicle,' suggested the 'Communicating with Congress' report, which showed that postal mail featuring personalized messages is seen as almost equally influential to personalized e-mails. Twenty percent said they had 'a lot of positive influence' and 70 percent said they had some.
Form e-mails, on the other hand, were seen as having 'a lot of positive influence' by just 1 percent of participants and 'some influence' by 50 percent. Social media site comments were also attributed less value. Just 1 percent said social site comments had 'a lot of positive influence,' and 41 percent said they had 'some influence.'"
http://www.clickz.com/clickz/news/2020055/traditional-tops-social-congressional-communications
More results from the survey, plus graphs, may be found in the article.

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